Online casino gaming is already huge and constantly growing across the globe with it
offering a way for people to play their favourite traditional games through a phone or
computer screen rather than physically attend a casino.
Why has casino gaming become so popular?
The ease of accessibility this has created has led to this area of online gaming growing
hugely, some apps and websites are dedicated to casino gaming and a majority of sports
betting apps contain casino games. They can easily be accessed on a variety of different
applications from the comfort of a person's own home and so the market is worth more than
ever right now.
PlaylogiQ offers
casino game software solutions to betting companies, in which they can
supply websites with over 150 games added to their sites, and this has been widely successful
as they have partnered with many betting brands worldwide including BetBuq. This allows
multiple online gaming suppliers to have their games available to play on all different sorts of
sites and apps.
Although this has allowed many companies to get their games out there to be played by many
different people across the world, it also means the casino gaming market is heavily
saturated, but there are gaps in the market regarding branding.
How the football world could take advantage?
A majority of games do not have branding attached that has a proven track record of success.
Football could certainly bring that especially with the FIFA World Cup being imminent at
present, and the worlds leading global brands focusing almost all of their marketing on it.
Football is by far the
most popular sport across the planet, and therefore its global reach is
incredible with many individual players being so popular that they have developed huge
brands themselves. Casino games could be developed focused on clubs or individual players
by taking the concept of classic casino games and attaching footballing branding. This would
attract fans across the world to play these games and football could reap the rewards of this
evergrowing sector of online gaming.
Many football fans already engage in sports betting and with casino games often being
available on the same apps they place their bets on, the ease of accessibility could play a huge
part in further growth if fans are attracted by the branding of their favourite players and
teams.
Biggest brands in football?
The Cristiano Ronaldo brand is an example of an individual with a huge loyal following that
will spend their money wherever the 'CR7' brand appears. Upon his return to Manchester
United in 2021,
£187 million in shirt sales with his name were made in the first 10 days.
Looking at clubs the PSG Jordan brand has been immensely successful selling well even
amongst non-footballing fans and is hugely demonstrative of how some footballing brands
have become bigger than the sport itself. The fact this is possible for a sport followed by
billions represents enormous marketing potential which is beneficial for all parties involved,
the casino gaming sector would surely be no exception.